The Strategic Women Thinkers Behind Everyday Brands @ Center for Women's Entrepreneurship (CWE), Pittsburgh [10 November]

The Strategic Women Thinkers Behind Everyday Brands

07:30 - 08:30

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Center for Women's Entrepreneurship (CWE)
Chatham University, Eastside Campus, 6585 Penn Ave., Pittsburgh, Pennsylvania 15206
Clearly understanding what a brand/product is looking to achieve — brand awareness, specific sales objectives, channel opportunities, etc. is a crucial ingredient to a household name. Also, having in-depth knowledge about your target audience- keeping your end consumer in mind as well as the brands channel marketing strategy. How will this brand/product be brought to market? Channel mix marketing is so important — where are your best targets, which medium (digital (social) playing a vital role in today’s world). These are the questions this panel of executive women will explore and discuss.
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